Real estate advertising is sharply seasonal —with 40% of real estate transactions happening between April and July. When post-COVID rate increases slowed residential transaction volume further, we needed to support our sales organization with fresh concepts that would grab our customers' attention.
I designed a credit bundle — a set of listing ads sold at a bundled discount with a 12-month use-it-or-lose-it expiration. I realized our existing system could facilitate customer invoices and support the product on existing tooling, which meant the offer could ship without new product development.
I built an external checkout page, trained the full sales org on how to sell and log it against a Salesforce opportunity, built the supporting product-marketing and website content, and partnered with Finance on a revenue-recognition model for the new transaction type.