Portfolio
Creator.

I build growth marketing frameworks
that turn pipeline into revenue.

Hi, I'm Lizzie — a B2B SaaS marketing leader based in Raleigh, NC. I build demand generation, product marketing, and retention programs that grow revenue, not just leads.

View Resume
See My Work
Lizzie has long brown hair and is wearing a maroon turtleneck sweater against a blurred background.

I design marketing strategies that solve problems, one channel at a time.

What I can do for you

Stronger pipeline, repeat customers, and a marketing engine that scales with your business.

Here's where I focus:

B2B Demand Gen & Strategy
Lifecycle & Retention Marketing
Product Marketing & GTM
eCommerce Funnel Optimization
Tools I'm currently fluent in

Every marketer needs the right stack. I love finding new tools that make me more efficient.

I'm currently use:

HubSpot, Marketo &Salesforce
Klaviyo, Sendwithus, Postmark
Groove, Outreach, Chilipiper
Tableau, Metabase, Mixpanel
And more!
What you can expect

I build infrastructures that are more than campaigns — they're systems that perform.

My work is:

Data-backed
Cross-functional
Sales-aligned
Built to scale
PROJECTS

I drive results. 
My work is proof.

View all projects
Project Management
Retiring an Open-Ended Site Credit Liability
View Project
Product Marketing
Demand Generation
Owning Product & Feature Launches, End to End
View Project
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Product Marketing
Validating a New Vertical Before Committing Budget
View Project
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Data & Financial Modeling
B2B Marketing
Isolating the Top Predictors of Enterprise Renewal
View Project
Data & Financial Modeling
Building the Renewals Forecast Framework
View Project
Growth marketer

About Me

I'm a B2B marketing exec with 10+ years turning pipeline into revenue — currently earning my Executive MBA at Duke Fuqua, and always mid-waythrough a needlepoint project

Learn More

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Person using a laptop showing an advertising solutions website for real estate and mortgage.
Close-up of a smiling Lizzie wearing gold earrings with a sunset, mountains, and people in the background.
Cross-stitch embroidery of two rabbits surrounded by flowers with the name Maeve stitched below.

‍Education

Duke University, Fuqua School of Business
Weekend Executive MBA
Expected 2028
UNC- Chapel Hill, Kenan-Flagler Business School
BS Business Administration
2014

‍Work Experience

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Adwerx
VP, Marketing
Member of Senior Leadership Team
Oct. 2024 - May 2026
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Adwerx
Senior Director, Demand Generation
Mar. 2023 - Oct. 2024
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Adwerx
Director, Demand Generation
Aug.  2022 - Mar. 2023
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Adwerx
Director, Partner + Retention Marketing
Sept. 2019-Aug. 2022
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Reunion Marketing
Senior Marketing Consultant
Apr. 2019 - Sept. 2019
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Testimonials

What others have to say

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You'll be hard-pressed to find a better marketer than Lizzie. She impresses me daily with her marketing acumen, the sheer volume of things she's able to get done in any given day, and the way she's able to pull together thoughtful campaigns that reach the exact right audience and drive results. She is single handedly managing our ecommerce business while also driving high quality leads to our enterprise sales team.

Lizzie is not only a highly skilled professional but also an exceptionally positive and collaborative colleague. What truly sets her apart is her teamwork and communication skills. She is always willing to lend a helping hand, share knowledge, and collaborate with team members no matter how busy she may be herself.

Kelly Parisi
Integrated Marketing @ Scorpion
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Throughout our time working together, I often wondered how [Lizzie] was able to balance and accomplish so many things simultaneously. The most impressive thing to me was that she didn't just do everything, she did everything well. She was an extremely attentive manager to me and adapted to my needs as an employee. She was proactive in tackling long-standing issues and always presented solutions that were well thought out and effective. She was always willing to lend a hand to someone who needed help, even when the subject matter wasn't directly related to her responsibilities.

Overall, Lizzie cares about her work and it's so evident in everything she does. At the same time, she cares about the people she works with professionally and personally. I really feel lucky to have worked with her for as long as I did.

Lindsey Doyle
Product Marketing @ Lexipol
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As VP of Marketing, Lizzie played a critical role in driving inbound lead generation, developing website content, managing company promotions and special offers, and leading numerous strategic initiatives across the organization. What always stood out to me was her ability to balance multiple priorities while maintaining a high level of quality and attention to detail.

Beyond her marketing expertise, Lizzie was an incredibly supportive colleague and leader. She always made time to help, whether it was solving a problem, providing guidance, or jumping in to assist wherever needed. Her willingness to collaborate and her deep understanding of the business made her an invaluable resource to everyone around her.
‍

Matthew Schneider
Inbound SDR @ Adwerx
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As the VP of Marketing, I always appreciated her ability to recognize strong creative work and provide thoughtful, constructive feedback. She has a sharp creative eye and knows how to communicate what is working—and just as importantly, what isn't—in a way that helped me produce my best work.What always stood out to me was her ability to balance great creative with real business goals.

She genuinely cares about building a strong brand and telling compelling stories, but she also understands that creative should deliver results. She never lost sight of the bigger picture, ensuring our campaigns were not only engaging and on-brand but also supported the company's growth.
‍

Mike Hall
Sr. Creative Services Manager
@ Adwerx
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Reunion Marketing has been great in helping us launch our company. Our point of contact Lizzie is incredibly attentive, organized and knowledgable. Her attention to detail is impeccable. Reunion Marketing has been wonderful!

Claudia Pau
Former COO @ CarBuckets
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After failing with some other strategies, our nonprofit recently decided to work with Reunion Marketing...  Their proposal was to improve our online presence, refresh the creative for our social ads and help us make better use of our nonprofit Google AdWords account.

Not only were we impressed with Lizzie and her team’s customer service, but they gave us so much more than we were expecting!

Our social audience increased, our website analytics are now better (and accurate), and all along the way, Lizzie kept us on schedule. The team at Reunion Marketing is smart, savvy, and responsive; they provided a full report on the results of their improvements, making it easy to prove ROI to upper management. I’d hire them again if we had the budget! Well worth every penny and highly recommend.

Katie Lebrato
Former Marketing Communications
@ NC GreenPower
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Our nonprofit has worked with Lizzie Robinson at Reunion for a few months now and we've already seen a dramatic increase in traffic to our website and new inquiries from volunteer groups and potential donors. Reunion has customized their services for our nonprofit and made keyword research, Google Grants, and social media work for us in a whole new way.

Their work ethic is incredible - deadlines are always met, reports are in depth and informative, and they never shy away from time-intensive projects. Plus they are down to earth and fun people!

We couldn't be happier to work with them.

‍

Kim Westermann
Former Annual Fund & Communications Manager @ CASA NC